Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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MARGAUX GENIN

Paris - London - Monaco

Summary

With over 17 years of experience in the hospitality industry, I’ve helped shape distinctive brands and guest experiences for a wide range of luxury and lifestyle concepts across global and EMEA markets. My background blends strategic branding expertise with deep industry insight, allowing me to uncover new opportunities for meaningful connection, market relevance, and lasting impact. With a keen eye for design and a passion for thoughtful storytelling, I thrive in environments where creativity, purpose, and performance intersect.

Overview

17
17
years of professional experience

Work History

Brand Marketing Consultant

FREELANCE / TRI.HO CONSULTING
01.2020 - Current
  • Led the implementation of brand identity strategies for luxury hospitality clients. [Waldorf Astoria, Conrad Hotels & Resorts]
  • Lead marketing audits, brand repositioning, go-to-market strategies, and communication planning across EMEA. [Kempinski Hotels, Fairmont Monte-Carlo]
  • Brand Creation, leading all workstreams from the brand concept, to strategy, identity, marketing planning, communication roll out and development of a modern wellness brand with great ambitions. [Seaside Juicery]
  • Manage client communications, project milestones, and KPIs to ensure alignment with brand vision and market growth goals. [Fairmont Monte Carlo as interim director]

Senior Global Brand Marketing Manager

HILTON WORLDWIDE
01.2016 - 01.2020
  • Overseeing the global Hilton Enterprise / Portfolio positioning strategy and identity update.
  • Integrated part of the launch of Signia by Hilton, leading the creation and adoption of the brand pillars, visual identity and brand assets, in partnership with the business development team, with the objective to drive owners’ engagements and interest.
  • Spearheaded the development and the rollout of the $3.5M global rebrand, along with brand playbooks, marketing toolkits, and collaterals, to drive a 100% brand adoption across 600 properties worldwide.
  • Coordinated with PR, creative production, and media agencies to launch multiple Global brand campaigns, driving media exposure, and optimizing digital presence - 'The World Is Right Here', 'Our Stage Your Story', 'Travel Like a Boss'.
  • Managed the brand's first advertising campaign 'Be Intrigued' with a focus on building awareness, consideration and brand equity, while supporting property marketing teams through onboarding and strategic consultations.

EMEA Brand Marketing Manager

HILTON WORLDWIDE / HILTON HOTELS & RESORTS
01.2014 - 01.2016
  • Managed brand marketing activities across EMEA, with a focus on brand awareness, within the leisure market, with razor sharp focus on KPI reporting.
  • Led a $3M integrated media campaign & activations across four key markets (UK, Turkey, UAE, Germany), significantly boosting brand awareness.
  • Collaborated with regional property teams to implement brand guidelines, marketing calendars, and pre-opening marketing strategies.

Digital Marketing Manager

8 HOTELS MANAGEMENT
01.2013 - 01.2014
  • Hired to lead the marketing team and support the launch of a new boutique property, while improving procedures and marketing solutions.
  • Managed all marketing activities for the opening of the 1888, the world's first ‘Instagram hotel’.

Online Marketing & Social Media Manager

YOTEL NEW YORK
01.2012 - 01.2013
  • Responsible for all the brand’s online channels and the development of property specific marketing campaigns.
  • Collaborated with on property stakeholders to launch cultural activations, brand curations and partnerships.

Marketing Account Executive

SYNDICATE MEDIA GROUP (LUXURY PR AGENCY)
01.2010 - 01.2012
  • Responsible for leading all spirit clients’ projects and account executive for all hospitality clients including Viceroy Hotel Group, Andre Balazs and Morgans Hotel Group.
  • Managed online public relation campaigns and ‘brand ambassadors’ programs around new product launches.
  • Advised brand managers on emerging trends, new platforms and innovative online practices.

Marketing Strategist

WFG MEDIA (DIGITAL AGENCY / LUXURY MARKET)
01.2008 - 01.2010
  • Responsible for market researches, competitive studies and trend analysis to advise luxury clients on innovative digital solutions and product development.

Education

AI Marketing Training - AI Tools at Work, ChatGPT Prompt Engineering for Marketing

TheRunDown AI University
05.2025

Masters In Branding - undefined

School of Visual Arts
01.2011

Skills

  • Luxury Brand Management (EMEA)
  • Pre-Opening Strategy and Execution
  • Brand Governance and Compliance
  • Strategic Marketing Planning
  • Communications Strategy and Execution
  • Agency and Stakeholder Management
  • Digital and Social Media Activation
  • Cross-Functional Collaboration
  • Content and Asset Management (DAM)
  • Budget Management and KPI Reporting
  • Brand Development & Launch
  • Brand Identity & Standards Development
  • Global Project Management
  • Hotel Opening & On-property Activations
  • Marketing Analytics & Digital Marketing
  • Advertising Campaigns & Partnerships
  • Market & Trend Research

Languages

English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)

Timeline

Brand Marketing Consultant

FREELANCE / TRI.HO CONSULTING
01.2020 - Current

Senior Global Brand Marketing Manager

HILTON WORLDWIDE
01.2016 - 01.2020

EMEA Brand Marketing Manager

HILTON WORLDWIDE / HILTON HOTELS & RESORTS
01.2014 - 01.2016

Digital Marketing Manager

8 HOTELS MANAGEMENT
01.2013 - 01.2014

Online Marketing & Social Media Manager

YOTEL NEW YORK
01.2012 - 01.2013

Marketing Account Executive

SYNDICATE MEDIA GROUP (LUXURY PR AGENCY)
01.2010 - 01.2012

Marketing Strategist

WFG MEDIA (DIGITAL AGENCY / LUXURY MARKET)
01.2008 - 01.2010

Masters In Branding - undefined

School of Visual Arts

AI Marketing Training - AI Tools at Work, ChatGPT Prompt Engineering for Marketing

TheRunDown AI University

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