Sofia Briccio

Kidswear Projects - Falcotto, Flower Mountain, NTR collections:

• Developed fashion flat sketches and detailed technical packs for Italian and Chinese suppliers.
• Designed original embroideries and prints, applying drawing and digital art expertise, aligned with seasonal trends and diverse inspirations.
• Ensured sample quality for ecommerce catalogue photo shoots.
• Conceptualized moodboards featuring key collection items for presentation meetings.
• Conducted design research and supplier meetings across Italy and at trade fairs.

Voile Blanche Women's Footwear Design:

• Presented design concepts and briefs in meetings to align with brand vision and market trends.
• Innovated and implemented print designs on leather, sole pad printing, and labelling solutions.
• Orchestrated B2B catalogue photo sessions with Chalco system support to showcase product offerings.
• Collaborated closely with head designer to conceptualize and render leading footwear designs for Voile Blanche women's line.
• Produced high-quality renderings and conducted meticulous photo retouching as per brand manager's directives, ensuring alignment with sales and customer expectations.
• Developed comprehensive tech packs for designs dispatched to affiliated manufacturing units in China and Serbia.

Naturino Twins Customized Shoes:

• Designed custom shoe graphics based on client specifications.
• Managed the production process using digital cutting plotter technology.
• Marketed and showcased the project at Turin's Rinascente store chain during a shopping night event from 04/04/24 to 06/04/24.

• Conducted trend analysis and collaborated with suppliers to source leathers, fabrics, and accessories.
• Engaged in manual shoe pattern making to create foundational designs.
• Developed prototypes, conducted fittings, and made necessary corrections to samples.
• Designed new shoe styles based on sales data, ensuring a contemporary and fashion-forward approach.

• Assisted the design team during the creative and sample phases
• Produced compelling illustrations of women's luxury shoes using proficient drawing skills, presenting concepts to the creative director for approval
• Acquired hands-on experience in leather handcrafting techniques, enhancing understanding of artisanal methods essential to luxury footwear design
• Collaborated closely with pattern makers and factory personnel to maintain rigorous quality standards throughout the sample production process.